Led the creative direction, production, and website design for a complete e-commerce refresh for a natural skincare brand. Developed a visual concept centered around the brand's organic ingredients and clean formulations, overseeing the project from strategy and art direction through final execution.

Deliverables:

• Website design and UX

• E-commerce video banners

• Product and lifestyle photography

• Homepage and landing page creative

• PDP imagery and assets

• Social media and digital campaign content