About
my story
From global brands to independent founders, I've partnered with clients including Nike, David Yurman, Eileen Fisher, Bombas, KZ_K Studio, Studio525, HHN, Recap Partners, and Modo-NYC. My work spans creative direction, account management, production, branding, and campaign execution, bridging strategy and storytelling to deliver meaningful results.
my process
With 15+ years of experience in branding, marketing, design, production, and creative direction, I've partnered with luxury brands, beauty companies, real estate firms, and emerging startups to bring ideas to life through thoughtful strategy and visual storytelling.
experience
Every project begins with listening. Through research, collaboration, and strategic thinking, I uncover what makes a brand unique and translate it into authentic narratives, compelling visuals, and meaningful experiences that connect with their intended audiences.
A Multidisciplinary Perspective
Having worked across creative direction, production, account management, and design, I bring a holistic understanding of both the creative and business sides of a project. This perspective allows me to align teams, guide stakeholders, and transform ideas into work that is strategically grounded, thoughtfully executed, and visually compelling.
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Shaping the vision behind brands, campaigns, and experiences by aligning strategy, storytelling, and aesthetics into a cohesive creative direction.
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Managing projects from concept to execution, coordinating teams, timelines, budgets, and logistics to bring ideas to life seamlessly.
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Serving as the bridge between clients and creative teams, translating goals into actionable plans while ensuring clear communication and successful outcomes.
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Developing thoughtful visual solutions that communicate ideas with clarity, purpose, and impact across print, digital, and experiential platforms.